One is, “We’re just going to keep iterating with all of this incredible new technology.” On that path, the retailer gets stuck on iterative investments and incremental designs that build on the past, which limits the possibilities. How will it be different from the shopping experience in 2021?īrian Solis: There are two ways that 2030 could play out for a retailer. Walk us through the shopping experience in 2030. McKinsey: Today we’d like you to help us see the future of retail differently.
In other words, I help people see the future
#Brian solis how to
I then reverse engineer trends to help executives and decision makers understand how to get inįront of those trends-through technology investments or by reimagining business models, operational models, and leadership mindsets. What does it mean to be a “global innovation evangelist”?īrian Solis: At Salesforce, I study how technology is changing markets and behaviors. This interview has been edited for length and clarity.
The author of several books including X: The Experience When Business Meets Design (John Wiley & Sons, 2015), Solis recently shared his views on the future of shopping with McKinsey’s Cindy Van Horne. So says Brian Solis, a self-described “digital anthropologist and futurist” who joined in March 2020 as its global innovation evangelist. Only if retailers stop thinking like retailers will they truly innovate.
0 kommentar(er)
